Hindy / Summer
Aim Studio 2021
Concept / Designing / Production
Moodboard
Images : Various Artists. / Inspirational ABOUT THE COLLECTION
Hindy is a collection where urban meets nature. It focuses on the current reflexive mood and need of society to reconnect with Earth in response to a fast-moving, digitalised world.
The concept of ‘’reworked’’ and ‘’reused’’ is key to this collection, which is inspired by handcrafted materials, reworked denim, patchwork and hand-embroidery. Panels and colour blocking, positional prints, asymmetry, nature evoking prints and layerings lead to a dynamic and contemporary collection.